A Google Ads audit checklist that leads to useful decisions
A repeatable audit order that starts with measurement and ends with evidence-backed actions.
Read guideGuides & workflows
Google Ads optimization
A useful account review starts with reliable measurement and a clear business question. Work through the audit before making isolated changes. Then use the search-term and budget-pacing guides to investigate specific issues, record the evidence, and choose a small action you can verify.
Start here
3 guidesGoogle Ads negative keywords: review search terms before excluding them
A search-term review process with match-type examples and a clear approval step.
Read guideGoogle Ads budget pacing: track the month before changing the daily budget
A worked monthly pacing example, plus the difference between a budget setting and actual spend.
Read guideStart with your own accounts.
Connect your ad accounts, ask a useful question, and review changes before applying them.